In the past, it used to be that news came out in papers and news shows. You could read a paper or two and watch a major news show and be reasonably certain you had good coverage of what was being said.
Unfortunately as more and more sources of information popped up on the web, it became much more challenging to monitor what was being said about you and your company, but still possible.
How to do it? Well, rather than re-inventing the wheel, click here to be redirected to a great article by Leona Hobbs on how to monitor your brand online. Leona does an excellent job of explaining the more common tools that exist for monitoring your brand.
Remember, when a message can spread around the world in minutes, being current on what is said about your brand and company can be vital. Email alerts can keep you on top of the news and positioned to react in the way that offers you the most benefit.
TAGS: Brand, Brands, News, Online, Online Persona, Online Profile
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