With Facebook having more than 700k Torontonians as members, it is definitely the social network of choice. Just today I was at a meeting with a new client and by day's end one of the team members said, "..oh and I saw you on Facebook! I'll email you there.. " as she was heading out the door.
Another wonderful result of social media is the ability to mobilize socially aware groups like today's OSPCA Supporters of Animal Cruelty Investigator Tre Smith Rally organized in, no other than, Facebook . [If you are unsure of this story, click the Toronto Humane Society blog entry here.
So how to best leverage social media? Do you have an organizational charity of choice? Do you have a cause as a business leader you'd like to promote? Big or small causes, requests for donations, and socially conscious endeavors are just a double click away. A cursory look at Facebook's groups and one will see Hospices, Cancer Foundation, Smoking Bans, Walk for ALS, and even Stuffed Animal Bear Drives!
Just like The Shift Movie, the shift occurs because of participation, by you!
TAGS: Cause, Social Media
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