What are you trying to achieve in measuring the information you are getting? Do you use surveys? Interviews? How are you gathering your data about customer satisfaction? Shel Israel's report for Global Neighbourhoods TV is a great example of how social media is leveraged to drum up interest of their latest adventure roller coaster ride - Journey to Atlantis - where you get 360 views of the park and a final wet plunge - a pretty fun ride it seems.
The social media-to-measurement component is what I thought was very valuable information which is why I've added it here. You do have relationships built in, especially after a period of time, in conducting measurements like surveys but the way this is collected and how it aligns with their business objective is what I wanted you to check out. Then add your thoughts here on what you think is valuable learning you may have gained from this post.
TAGS: Marketing, Measurement, Social Media
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