Handwrite, Email or Gift?

What to do for your clients for the holidays? Send handwritten cards, email a cute (or professional) holiday ecard, send an actual gift bag or all of the above? With our impetuous economy and hightened sensitivities to cost, this can be a dilemma at this time of year. With the many opportunities to get your holiday greeting buried with your competitors, what do you do? If cards are the best you can send due to dwindling budgets, do you send a handwritten card or purchase an ecard? Would free holiday ecards send the wrong message if this is the only thing you can send? Send something is my first suggestion. Another is to divide your clients, the most valuable ones get a gift with a personalized handwritten message (if you have this budget) and the rest gets handwritten cards. I personally don`t like cards that have no handwriting in them except a stamp of who they are from nor do I like ecards as they come off impersonal but you be the judge of your receipients. They may not mind. The point is to connect, to send something, anything. The holiday season is an opportune time to thank people for their business and their loyalty. How are you communicating this to your clients so they continue to be with you next year?

photo by dazed81

TAGS: Client Management, Gift, Holiday

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