Engaging your potential clients

The LCBO is the world’s largest purchaser of beverage alcohol, buying wine, spirits and beer from more than 60 countries for Ontario consumers and licensees. Translate this to consumer requirements and the need for continuous engagement of clients and potential clients is imperative so as to ensure its standing in the industry.

One of the things they've done online that I like is the creation of their Festive Gifts microsite. This site is not just a listing of wines and pairings with meals but also recipes to create the meals themselves. It also has other activity-based info that hopefully will continue to engage the viewer. I like the calendar (below) format as well as it gives ideas daily so you have to come back often.