Do you think its cute or adorable when somebody spells a word incorrectly? Maybe if that person is four years old but not when they are forty. Or am I expecting too much from people? I was at the literacy festival entitled "Word on the Street" (Annual Book and Magazine Festival) at Toronto's Queen's Park this morning and read this booth's banner right at the mouth of the festival entrance as if taunting those who walk past the entrance to call on it if they dare. It may be a little misprint to some but for others, especially at a literacy festival, this is a big deal. It also shows the literacy level of the people around you. How could one miss this? Simple. No one cared to call on it or no one in that booth can spell.
How important is spelling anyway? Very. If one is to negotiate with a cross-section of multi-culture industries, experts, venture capitalists, entrepreneurs, investors, or anyone really who has the mettle for business, correct spelling of any form of written communication is a requirement not an option. [I'm not sure if texting has become official business language either but I certainly would frown upon it... for now at least until it turns into a de facto form of business communication]. If you haven't read it, may I suggest reading Barron's Pocket Guide to Correct Spelling
Photo by robin
TAGS: Communication, Marketing
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